20/01/2008 - Orix Group existed.

13/12/2008 - Orix Group provided the hosting services.

20/09/2008 -  We lunched our first application  on  the  Egyptian  market “EASY” , which is a mobile guide for restaurant ,cafés ,pharmacies ……etc  

13/12/2008 - We lunched the new version of “EASY” .

18/05/2009 -    We lunched the classified advertisements application on the mobile “EASY ADS”

   We found it necessary to kick off from a strong base that relies on prosperous background of studies and analysis.

  That is why we followed the following studies.

  To understand end-users’ perspectives about mobile applications, the best way is to ask them. We followed two research projects to examine the values of mobile applications. One studies the values of mobile commerce to customers, whilst another one examines the values of mobile applications in a large public utility company in the US. The same Value-Focused Thinking approach was used in both studies. Value-Focused Thinking approach allows us to explore the end-users’ values and define relationships among the values — ie, how one objective can be achieved by other objectives. Open-ended interviews were conducted to collect values of mobile applications.

The approach consists of four steps .......